Acqua di Gio by Giorgio Armani 3.4oz Women EDT Spray

Acqua di Gio -- one of the few bottles that sells itself off the shelf Acqua di Gio by Giorgio Armani is one of the few bottles that sells itself off the shelf. It belongs to the Acqua di Gio line, of which this catalogue carries 25 references -- enough to build a branded facing rather than stocking a single orphan SKU. Giorgio Armani is the rare designer house that sells to both a 20-year-old and a 55-year-old off the same shelf. That width is what makes it worth a permanent facing rather than a seasonal buy. Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift. Fragrance Composition Olfactory family: Floral Fruity Aquatic Top notes: pineapple, peach, lemon, banana leaf, peony, violet Heart notes: jasmine, freesia, hyacinth, lily of the valley, ylang ylang, rose, marine notes Base notes: musk, cedarwood, sandalwood, amber, styrax It wears breezy tropical floral with a soft creamy woody finish. Put that on the shelf talker and it does most of the selling. Commercial Details Size: 100 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Giorgio Armani stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Acqua di Gio targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Acqua di Gio Parfum, Acqua di Gio Profumo, Acqua di Gio Absolu, Si. Positioning Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Acqua di Gio line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.