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Wild Rush by Initio 3.04oz Unisex EDP Spray -- a sweet-charged fougere from Initio's newest collection
Wild Rush by Initio 3.04oz Unisex EDP Spray is a 90 ml eau de parfum from Initio Parfums Prives' Supercharged collection, the house's first all-new line in years. It is an aromatic fougere built on bergamot and lavender, sweetened with caramel, vanilla and red berries over a sandalwood-patchouli base.
A fresh launch with built-in demand. Initio has a loyal niche following, and new releases from the house tend to draw searches and walk-in requests from collectors as soon as they appear. The fresh-plus-gourmand profile appeals to both men and women, which widens the buyer pool for a single SKU.
Edition / presentation. Current edition (UPC 3701415905955); sealed in original packaging.
Fragrance Composition
Olfactory family: Aromatic fougere (sweet / gourmand facet)
Top notes: Bergamot
Heart notes: Lavender, red berries, caramel, vanilla
Base notes: Sandalwood, patchouli
How it wears: bright and aromatic at first spray, then turns warmer and sweeter as the caramel and vanilla come through, drying down to a soft woody trail. EDP strength gives it good presence for evening and social wear.
Commercial Details
Size: 3.04 oz / 90 ml
Concentration: Eau de Parfum
Gender: Unisex
Line: Supercharged Collection
Brand: Initio Parfums Prives
Presentation: Spray bottle, boxed
Availability: Current line
Authenticity: Genuine Initio stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Best fit for boutiques, niche fragrance counters and online sellers whose customers already ask for Initio or follow new niche launches. It works for shoppers who want something fresher than a heavy oud but sweeter than a classic fougere. Cross-sell with other Initio favorites and with sweet-aromatic designer scents, and stock it ahead of gift seasons, when premium unisex bottles are easy to recommend.
Positioning
Place it on the niche / premium shelf next to other Initio references rather than with mass designer lines. Keep a tester out: the sweet-fresh contrast sells best once customers smell it. Present it as a unisex new arrival to reach both the men's and women's niche buyer.
