Si by Giorgio Armani 1.7oz Women EDP Spray

Si -- a name customers walk in already asking for Si by Giorgio Armani is a name customers walk in already asking for. It belongs to the Si line, of which this catalogue carries 13 references -- enough to build a branded facing rather than stocking a single orphan SKU. Acqua di Gio has been one of the best-selling men's fragrances in the world for three decades, and Si and My Way do the same work on the women's side. This is not a house you introduce -- it is one customers arrive naming. Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift. Fragrance Composition Olfactory family: Fruity Floral Chypre Top notes: blackcurrant nectar, mandarin, bergamot Heart notes: rose de mai, freesia Base notes: vanilla, patchouli, white musk, ambroxan On skin it reads as elegant, sweet-woody and effortlessly modern. Lead with that when a shopper asks what it smells like. Commercial Details Size: 50 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Giorgio Armani stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Si targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Steady all year, with no season it disappears in -- a reliable base of the designer facing. Natural cross-sells from this catalogue: Si Fiori, Si Intense, Si Nacre, Si Passione. Positioning Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Si line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.