Shalimar by Guerlain 3.0oz Women EDT Spray

Shalimar -- one of the few bottles that sells itself off the shelf Shalimar by Guerlain is one of the few bottles that sells itself off the shelf. It belongs to the Shalimar line, of which this catalogue carries 17 references -- enough to build a branded facing rather than stocking a single orphan SKU. The house covers two very different buyers: the Aqua Allegoria customer buying a bright everyday scent, and the Shalimar or Habit Rouge customer replacing a signature they have worn for years. Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Guerlain's ticket, that customer is worth too much to risk. Fragrance Composition Olfactory family: Oriental Vanilla Woody Top notes: lemon, mandarin, bergamot, cedar Heart notes: iris, jasmine, rose, vetiver, patchouli Base notes: leather, vanilla, sandalwood, incense, musk, opoponax It wears drier smokier Shalimar with more leather and wood. Put that on the shelf talker and it does most of the selling. Commercial Details Size: 90 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Guerlain stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Shalimar targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Rotates all year, with its strongest weeks once the weather turns. Natural cross-sells from this catalogue: Shalimar 3-Piece Set, Shalimar Millesime Jasmin, Shalimar Philtre, Aqua Allegoria Forte Nerolia Vetiver. Positioning Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Shalimar line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.