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Romance Elixir by Ralph Lauren 2.4oz Women EDP Spray -- the newest step up the Romance ladder
Romance Elixir by Ralph Lauren 2.4oz Women EDP Spray is the 2024 flanker of Ralph Lauren's long-running Romance franchise, a fruity floral rose with an ambery vanilla base, in the 2.4 oz (70 ml) spray.
Built-in clientele. Romance has decades of loyal buyers, and Elixir gives them a richer, newer version of the scent they already trust. The 2.4 oz size sits at a friendlier ticket than the 3.4 oz while carrying full designer appeal, which makes it an easy upsell for customers coming in for the original.
Edition / presentation. Current edition (UPC 3605972992109); sealed in original packaging.
Fragrance Composition
Olfactory family: Floral fruity gourmand
Top notes: Lychee, Pink Pepper, Mandarin Orange, Bergamot
Heart notes: Rose, Raspberry, Violet, Elemi
Base notes: Benzoin, Patchouli, Vanilla
How it wears: a juicy lychee-pepper opening settles into a jammy rose and raspberry heart; the benzoin and vanilla base gives noticeably more depth and staying power than the classic Romance EDP.
Commercial Details
Size: 2.4 oz / 70 ml
Concentration: Eau de Parfum
Gender: Women
Line: Romance
Brand: Ralph Lauren
Presentation: Boxed retail bottle
Availability: Current line
Authenticity: Genuine Ralph Lauren stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Buyers are existing Romance and Romance Intense customers and mature women looking for a recognizable designer gift; it performs in department-style fragrance counters and online. Demand rises in the gift seasons. Cross-sell with Romance EDP, Romance Intense and Romance Beyond so customers can climb the line.
Positioning
Shelve it inside the Romance block, to the right of the classic bottle, so the shopper reads it as the premium step; use the original Romance as the tester anchor.
