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Rey de Reyes Yellow by Bharara 3.4oz Men EDP Spray -- a new color in a proven men's line
Rey de Reyes Yellow by Bharara 3.4oz Men EDP Spray is the latest flanker in Bharara's Rey de Reyes series: a men's amber-spicy eau de parfum in the line's signature bottle, this time dressed in amber yellow. It extends a name customers already ask for into a warmer, spicier direction.
A flanker that sells on the back of the original. Rey de Reyes has built a loyal following among men who want a bold, long-lasting scent at an accessible price, and every new color gives those buyers a reason to come back. Yellow adds a sweeter spice-and-vanilla profile that appeals to customers who find the original too fresh, so it widens the line rather than cannibalising it. Stocking it next to the existing Rey de Reyes references turns one sale into a collection.
Edition / presentation. Current edition (UPC 810200670664); sealed in original packaging.
Fragrance Composition
Olfactory family: Amber spicy / leather
Top notes: Cardamom, mandarin, bergamot
Heart notes: Cinnamon, cypriol, davana
Base notes: Tonka bean, vanilla bean, leather, patchouli
How it wears: a bright citrus-spice opening that settles quickly into warm cinnamon and a dense tonka-vanilla-leather base. Strong sillage for an EDP; best suited to evenings and cooler weather.
Commercial Details
Size: 3.4 oz / 100 ml
Concentration: Eau de Parfum (EDP)
Gender: Men
Line: Rey de Reyes
Brand: Bharara
Presentation: Boxed 3.4oz spray bottle, factory sealed
Availability: Current line
Authenticity: Genuine Bharara stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Buyers are men aged roughly 20 to 45 who follow fragrance creators and Arabic-style niche houses, plus gift shoppers looking for an impressive box under designer prices. It moves well in perfume boutiques, beauty supply stores and online shops with a Latin customer base, where the Spanish name resonates. Cross-sell with the original Rey de Reyes and Rey de Reyes Orange, Bharara King, and the Rome line for men; it peaks during gift seasons and the cooler months.
Positioning
Shelve it beside the other Rey de Reyes colors so customers can compare the series at a glance, and use a tester to let the cinnamon-vanilla drydown sell itself. Price it in the mid tier of your men's wall, above everyday designer EDTs and below prestige niche.
