Perfume Yves Saint Laurent Rive Gauche EDT 100 ml Mujer

Descripción

Rive Gauche -- a reference that needs no explaining at the counter Rive Gauche by Yves Saint Laurent is a reference that needs no explaining at the counter. It belongs to the Rive Gauche line, of which this catalogue carries 5 references -- enough to build a branded facing rather than stocking a single orphan SKU. YSL spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock. Fragrance Composition Olfactory family: Floral Aldehyde Top notes: Aldehydes, Bergamot, Peach, Honeysuckle Heart notes: Rose, Orris, Geranium, Jasmine Base notes: Oakmoss, Sandalwood, Vetiver, Musk The overall impression is crisp, elegant, retro-chic, and that is what closes the sale at the counter. Commercial Details Size: 100 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Yves Saint Laurent stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Rive Gauche targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Steady all year, with no season it disappears in -- a reliable base of the designer facing. Natural cross-sells from this catalogue: Saharienne, Black Opium, Paris, Mon Paris Floral. Positioning Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Rive Gauche line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.