Perfume Yves Saint Laurent Paris EDT 125 ml Mujer

Descripción

Paris -- a reference that needs no explaining at the counter Paris by Yves Saint Laurent is a reference that needs no explaining at the counter. It belongs to the Paris line, of which this catalogue carries 11 references -- enough to build a branded facing rather than stocking a single orphan SKU. The house carries a loyalty most brands never get. A customer who found her scent in Black Opium or Libre buys the same bottle for years, and that is the repeat business a fragrance section runs on. Fragrance Composition Olfactory family: Floral Top notes: Bergamot, Hawthorn, Hyacinth, Orange Blossom Heart notes: Rose, Violet, Orris, Jasmine Base notes: Sandalwood, Amber, Musk, Cedar Customers describe it as romantic, powdery, rose-violet -- useful shorthand for staff who have to sell it in one sentence. Commercial Details Size: 125 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Yves Saint Laurent stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Paris targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: Paris Pont Des Amours, Parisienne, Paris 3-Piece Set, Saharienne. Positioning Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Paris line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.