Perfume Masculino Givenchy Gentleman EDT 3.4 oz 100 ml

Descripción

Gentleman -- a current pillar of the house, not a flanker you have to explain Gentleman by Givenchy is a current pillar of the house, not a flanker you have to explain. It belongs to the Gentleman line, of which this catalogue carries 16 references, inside a Givenchy range of 130 in all -- enough to shelf the house as a block rather than as a single bottle. The house runs on a small number of pillars carried by very large campaigns -- L'Interdit on the women's side, Gentleman on the men's. Customers arrive knowing the name, which is most of the work done before they reach the counter. Every unit is authentic and sealed in its original packaging. On a house that sells on couture and on a face in an advert, a doubtful box undoes the whole proposition. Fragrance Composition Olfactory family: Woody Aromatic Top notes: Pear, Violet Leaf, Cardamom Heart notes: Orris, Lavender Base notes: Leather, Patchouli On skin it reads as a juicy pear-and-iris opening over supple leather. Lead with that when a shopper asks what it smells like. Commercial Details Size: 100 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Givenchy stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Gentleman targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A genuinely year-round seller -- it does not lean on a season to move. Natural cross-sells from this catalogue: Gentleman Cologne, Gentleman Reserve Privee, Gentleman Intense, Blue Label. Positioning Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the Gentleman references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.