Perfume Hombre Prada Paradigme EDP 3.4 oz 100 ml

Descripción

Paradigme -- a shelf anchor rather than a gamble Paradigme by Prada is a shelf anchor rather than a gamble. It belongs to the Paradigme line, of which this catalogue carries 2 references -- enough to build a branded facing rather than stocking a single orphan SKU. This is a house customers arrive naming rather than one you introduce. The retailer's job is to have the right size in stock, not to explain the brand. Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent -- so being able to stand behind the bottle is part of what you sell. Fragrance Composition Olfactory family: Woody Amber Top notes: calabrian bergamot Heart notes: bourbon geranium, rose Base notes: guaiac wood, benzoin, peru balsam, musk On skin it reads as open bergamot freshness over warm ambery woods. Lead with that when a shopper asks what it smells like. Commercial Details Size: 100 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Prada stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Paradigme targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Rotates all year with no real dead season -- the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: Paradigme 2-Piece Set, Luna Rossa, Luna Rossa Carbon, Luna Rossa Ocean. Positioning Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Paradigme line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.