Perfume Hermes Un Jardin sur le Toit EDT 50 ml Unisex

Descripción

Un Jardin sur le Toit by Hermes 1.6oz Unisex EDT Spray -- the rooftop-orchard Jardin from the Paris flagship, in the 50 ml gift size Un Jardin sur le Toit by Hermes 1.6oz Unisex EDT Spray is 50 ml of Un Jardin sur le Toit in eau de toilette. This catalogue carries 112 Hermes references across 61 distinct fragrances, 17 of them in the Jardin collection. Un Jardin sur le Toit takes its cue from the rooftop garden of the Hermes building on rue du Faubourg Saint-Honore in Paris -- apple and pear trees, grass, magnolia. It was composed by Jean-Claude Ellena as part of the Jardins. Do not confuse it with 24 Faubourg, which is named after the same address but is a rich floral in a completely different register. The Paris Jardin is the one with the story built in. Most customers have never seen the gardens behind the other Jardins; this one sits on top of the house's own flagship, and that makes it easy to explain at the counter. The 50 ml puts that story at a gift price, which is how a lot of people meet the series for the first time. Authenticity is the first thing sold. Hermes buyers are often experienced buyers; they know how the real bottle feels in the hand. Supply that comes from a known distribution chain is the only kind worth putting in front of them. One doubtful bottle can undo years of trust built on the rest of the fixture. Fragrance Composition Olfactory family: fruity floral (green) Top notes: apple, pear, cut grass Heart notes: rose, magnolia Base notes: oakmoss, damp earth How it wears: crisp orchard fruit and cut grass with a soft magnolia heart; fresh rather than sweet. Commercial Details Size: 50 ml spray Concentration: Eau de Toilette -- the only concentration the Jardins use; the 50 ml is the entry size Gender: Unisex Line: Jardin collection Brand: Hermes -- the Paris harness maker of 1837, now a luxury house with a fragrance studio of its own Presentation: Sealed in the house's retail box Availability: Current line Authenticity: Genuine Hermes stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights This sells to women and men 25-50 who like crisp, fruity-green scents without sweetness, and to gift buyers who want something Parisian with the Hermes name on it. The 50 ml moves through perfumeries, gift shops, department counters and online marketplaces. Orchard-fresh, it suits mild weather and daytime wear, and it holds up well in warm markets. Small sizes tend to lead to a full-size reorder. Natural cross-sells from this catalogue: Un Jardin sur le Nil, Un Jardin en Mediterranee, Twilly d'Hermes. Positioning Shelve the 50 ml next to the 100 ml Toit so the step up is obvious, and keep both within the Jardin block. Put the 50 ml where gift traffic passes. Price evenly with the other 50 ml Jardins -- the series reads as a set and should be priced like one.