Perfume Guerlain Shalimar EDP 3.0 oz (89 ml)

Descripción

Shalimar -- a pillar of the designer wall Shalimar by Guerlain is a pillar of the designer wall. It belongs to the Shalimar line, of which this catalogue carries 17 references -- enough to build a branded facing rather than stocking a single orphan SKU. Guerlain carries one of the highest average tickets on the designer wall. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing. Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent -- so being able to stand behind the bottle is part of what you sell. Fragrance Composition Olfactory family: Oriental Vanilla Top notes: bergamot, lemon, mandarin Heart notes: iris, jasmine, may rose Base notes: vanilla, tonka bean, opoponax, incense, benzoin Customers describe it as powdery smoky vanilla behind a sparkling citrus opening -- useful shorthand for staff who have to sell it in one sentence. Commercial Details Size: 90 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Guerlain stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Shalimar targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: Shalimar 3-Piece Set, Shalimar Millesime Jasmin, Shalimar Philtre, Aqua Allegoria Forte Nerolia Vetiver. Positioning Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Shalimar line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.