Perfume Guerlain Pamplelune EDT 2.5 oz (74 ml)

Descripción

Aqua Allegoria Pamplelune -- a pillar of the designer wall Aqua Allegoria Pamplelune by Guerlain is a pillar of the designer wall. It belongs to the Aqua Allegoria line, of which this catalogue carries 53 references -- enough to build a branded facing rather than stocking a single orphan SKU. La Petite Robe Noire and Mon Guerlain brought a much younger buyer into the house, and they now sit on the same shelf as two centuries of classics. Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent -- so being able to stand behind the bottle is part of what you sell. Fragrance Composition Olfactory family: Citrus Fruity Top notes: bergamot, grapefruit, lemon Heart notes: black currant, petitgrain Base notes: vanilla, patchouli It wears sharp tangy grapefruit with a bitter sulphurous bite. Put that on the shelf talker and it does most of the selling. Commercial Details Size: 75 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Guerlain stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Aqua Allegoria Pamplelune targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. A warm-weather mover; stock it deeper going into the hot half of the year. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Mandarine Basilic, Abeille. Positioning Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Aqua Allegoria line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.