Perfume Guerlain Jicky EDP 2.5 oz (74 ml)

Descripción

Jicky -- a shelf anchor rather than a gamble Jicky by Guerlain is a shelf anchor rather than a gamble. It belongs to the Jicky line, of which this catalogue carries 2 references -- enough to build a branded facing rather than stocking a single orphan SKU. Guerlain carries one of the highest average tickets on the designer wall. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing. Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent -- so being able to stand behind the bottle is part of what you sell. Fragrance Composition Olfactory family: Aromatic Fougere Top notes: bergamot, lemon, mandarin, rosemary Heart notes: lavender, orris, rose, jasmine, geranium Base notes: vanilla, tonka bean, benzoin, civet, amber, opoponax, woody notes The overall impression is creamier and more animalic than the toilette, and that is what closes the sale at the counter. Commercial Details Size: 75 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Guerlain stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Jicky targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Rotates all year, with its strongest weeks once the weather turns. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Nerolia Bianca, Abeille. Positioning Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Jicky line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.