Perfume Guerlain Idylle EDP 100 ml Mujer

Descripción

Idylle -- a name customers walk in already asking for Idylle by Guerlain is a name customers walk in already asking for. It belongs to the Idylle line, of which this catalogue carries 8 references -- enough to build a branded facing rather than stocking a single orphan SKU. The house covers two very different buyers: the Aqua Allegoria customer buying a bright everyday scent, and the Shalimar or Habit Rouge customer replacing a signature they have worn for years. Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Guerlain's ticket, that customer is worth too much to risk. Fragrance Composition Olfactory family: Floral Chypre Top notes: lily of the valley, peony, freesia, white lilac Heart notes: bulgarian rose, jasmine Base notes: patchouli, white musk Expect it to come across as a bright rose and lily bouquet on a clean chypre base, which is what brings the customer back for a second bottle. Commercial Details Size: 100 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Guerlain stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Idylle targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: Idylle Duet Jasmin, Idylle Love Blossom, Idylle Sublime, Aqua Allegoria Forte Nerolia Vetiver. Positioning Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Idylle line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.