Perfume Givenchy Irresistible EDP 125 ml Mujer

Descripción

Irresistible -- a bottle the house keeps in production and keeps advertising -- the demand arrives without you Irresistible by Givenchy is a bottle the house keeps in production and keeps advertising -- the demand arrives without you. It belongs to the Irresistible line, of which this catalogue carries 10 references, inside a Givenchy range of 130 in all -- enough to shelf the house as a block rather than as a single bottle. What makes Givenchy unusual in a wholesale catalogue is the depth of its archive: the house has been launching and retiring flankers for fifty years, so alongside the current pillars there is a long tail nobody can reorder from the brand. Fragrance Composition Olfactory family: Floral Fruity Woody Top notes: Pear Accord, Ambrette Absolute Heart notes: Rose Essential, Iris Butter Base notes: Cedarwood Essence, Blond Wood, Musk It wears a juicy pear-and-rose sparkle resting on blond woods. Put that on the shelf talker and it does most of the selling. Commercial Details Size: 125 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Givenchy stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Irresistible targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. Rotates all year with no dead season, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Irresistible Nude Velvet, Irresistible Very Floral, Irresistible Fraiche, Ysatis. Positioning Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the Irresistible references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.