Perfume Giorgio Armani Power of You EDP 3.0 oz (89 ml)

Descripción

Power of You -- a shelf anchor rather than a gamble Power of You by Giorgio Armani is a shelf anchor rather than a gamble. Armani spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock. Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent -- so being able to stand behind the bottle is part of what you sell. Fragrance Composition Olfactory family: Fruity Floral Gourmand Top notes: passion fruit accord Heart notes: frangipani accord Base notes: vanilla absolute It wears juicy and creamy with a warm sweet finish. Put that on the shelf talker and it does most of the selling. Commercial Details Size: 90 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Giorgio Armani stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Power of You targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Steady all year, with no season it disappears in -- a reliable base of the designer facing. Natural cross-sells from this catalogue: Si, Si Passione, In Love With You, Acqua di Gioia. Positioning Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.