Perfume Dolce Gabbana Light Blue EDP 6.7 oz (198 ml)

Descripción

Light Blue -- a name customers walk in already asking for Light Blue by Dolce & Gabbana is a name customers walk in already asking for. It belongs to the Light Blue line, of which this catalogue carries 66 references -- enough to build a branded facing rather than stocking a single orphan SKU. The house sits in the sweet spot of designer fragrance: enough prestige to justify the price, enough reach that everybody already knows it. That combination is what makes it turn. Every unit is authentic and sealed. Copies of this house circulate widely at every level of the trade, so being able to stand behind what you sell is itself an argument at the counter. Fragrance Composition Olfactory family: Floral Fruity Top notes: Sicilian Lemon, Apple, Cedar, Bellflower Heart notes: Bamboo, Jasmine, White Rose Base notes: Cedarwood, Amber, Musk On skin it reads as clean crisp and breezy. Lead with that when a shopper asks what it smells like. Commercial Details Size: 200 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Dolce & Gabbana stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Light Blue targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Light Blue Intense, Light Blue Forever, Light Blue 2-Piece Set, The One Essence. Positioning Put it at eye level in the designer section rather than filed by scent family -- customers shop this house by name, and the ones who have to hunt for it often leave without it. Group the Light Blue line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.