Perfume Dior Miss Dior Blooming EDT 5.0 oz (148 ml)

Descripción

Miss Dior Blooming -- a pillar of the designer wall Miss Dior Blooming by Christian Dior is a pillar of the designer wall. It belongs to the Miss Dior line, of which this catalogue carries 26 references -- enough to build a branded facing rather than stocking a single orphan SKU. A Dior bottle on the shelf does work beyond its own sale -- it tells the customer the store is serious, which makes everything around it easier to sell. Every unit is authentic and sealed. At this price point the customer is paying for certainty as much as for scent, so being able to stand behind the bottle is part of what you are selling. Fragrance Composition Olfactory family: Floral Top notes: Calabrian Bergamot, Sicilian Mandarin Heart notes: Damask Rose, Peony Base notes: White Musk, Patchouli It wears soft fresh tender floral. Put that on the shelf talker and it does most of the selling. Commercial Details Size: 150 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Christian Dior stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Miss Dior Blooming targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Miss Dior, Miss Dior Rose N'Roses, Miss Dior Body Cream, Dior Miniatures 5-Piece Set. Positioning Give Dior its own block at eye level rather than filing it by scent family -- this is the house customers name when they walk in, and the ones who have to hunt for it often leave without it. Group the Miss Dior line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.