Perfume Dior Jadore EDT 3.4 oz (100 ml)

Descripción

Jadore -- one of the few bottles that sells itself off the shelf Jadore by Christian Dior is one of the few bottles that sells itself off the shelf. It belongs to the Jadore line, of which this catalogue carries 24 references -- enough to build a branded facing rather than stocking a single orphan SKU. Dior spends more on fragrance advertising than most houses earn. That spending is what sends the customer to your counter already decided; the retailer just has to have it in stock. Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you -- least of all on a house people buy as a gift. Fragrance Composition Olfactory family: Floral Citrus Top notes: Neroli, Mandarin Orange, Citruses Heart notes: Ylang-Ylang, Rose, Jasmine, Tuberose Base notes: Woody Notes, Vanilla It wears lighter, fresher floral. Put that on the shelf talker and it does most of the selling. Commercial Details Size: 100 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Christian Dior stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Jadore targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. A warm-weather mover; stock it deeper going into the hot half of the year. Natural cross-sells from this catalogue: Jadore Infinissime, Jadore In Joy, Jadore Body Cream, Dior Miniatures 5-Piece Set. Positioning Give Dior its own block at eye level rather than filing it by scent family -- this is the house customers name when they walk in, and the ones who have to hunt for it often leave without it. Group the Jadore line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.