Perfume Calvin Klein CK All EDT 200 ml Unisex

Descripción

CK All -- one of the few bottles that sells itself off the shelf CK All by Calvin Klein is one of the few bottles that sells itself off the shelf. It belongs to the CK All line, of which this catalogue carries 2 references -- enough to build a branded facing rather than stocking a single orphan SKU. These are catalogue staples with three decades of advertising behind them. The customer walks to the counter already decided; the retailer only has to have it in stock. Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At this volume, that customer is worth too much to risk. Fragrance Composition Olfactory family: Citrus Floral Musk Top notes: bergamot, mandarin orange, grapefruit blossom Heart notes: jasmine, freesia, lily, rhubarb Base notes: musk, amber, vetiver Customers describe it as bright, clean and effortlessly shared -- useful shorthand for staff who have to sell it in one sentence. Commercial Details Size: 200 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Calvin Klein stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights CK All targets buyers 16-45 across genders. Moves well through perfumerias, mall retail and gift counters. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: CK Everyone, CK One Summer 2019, CK One Summer 2020, CK One Collector. Positioning Give Calvin Klein a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the CK All line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.