Perfume Bond No 9 New York Nights EDP 100ml Unisex

Descripción

New York Nights -- a New York address in a bottle -- which is most of the pitch New York Nights by Bond No. 9 is a New York address in a bottle -- which is most of the pitch. It belongs to the New York line, of which this catalogue carries 16 references, inside a Bond No. 9 range of 152 in all -- enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 is stocked at Saks, Neiman Marcus, Bergdorf Goodman and Harrods, which is the reference point a wholesale buyer needs: this is a name that sits beside the prestige houses, not below them. Fragrance Composition Olfactory family: Floral Gourmand Top notes: Jasmine, Gardenia, Carnation Heart notes: Patchouli, Sandalwood, Marine Accord Base notes: Coffee, Caramel The result is opulent and after-dark, white flowers poured over sweet coffee -- that one line is usually all a customer needs to hear before they try it. Commercial Details Size: 100 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Bond No. 9 stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights New York Nights targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Its season is cool weather -- this is the profile customers reach for once the temperature drops. Natural cross-sells from this catalogue: New York Amber, New York Musk, New York Oud, NoMad. Positioning Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the New York references together -- a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here -- it reads as a reason to doubt the bottle.