Perfume Bond No 9 Madison Avenue EDP 100 ml Unisex

Descripción

Madison Avenue -- a bottle that sells on the strength of the juice, not the advertising Madison Avenue by Bond No. 9 is a bottle that sells on the strength of the juice, not the advertising. It belongs to the Madison line, of which this catalogue carries 6 references, inside a Bond No. 9 range of 152 in all -- enough to build the brand a facing of its own rather than stocking one orphan bottle. The catalogue is unusually deep -- well over a hundred references, many of them discontinued and never reissued. For a distributor that is an advantage: a bottle a competitor cannot reorder is a bottle you can price on your own terms. Fragrance Composition Olfactory family: Chypre Floral Top notes: Apple, Bergamot Essence, Blackcurrant Heart notes: Rose Essence, Jasmine, Magnolia Essence Base notes: Patchouli Essence, Ambroxan, Praline The result is crisp and fruity up top, grounded by a mossy patchouli chypre -- that one line is usually all a customer needs to hear before they try it. Commercial Details Size: 100 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Bond No. 9 stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Madison Avenue targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. No season it disappears in, which is what you want from a high-ticket bottle you have to hold stock on. Natural cross-sells from this catalogue: Madison Square Park, Madison Soiree, Tribeca, Sutton Place. Positioning Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Madison references together -- a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here -- it reads as a reason to doubt the bottle.