Perfume Bond No 9 Lafayette Street EDP 90ml Unisex

Descripción

Lafayette Street -- the kind of bottle a customer photographs before they buy it Lafayette Street by Bond No. 9 is the kind of bottle a customer photographs before they buy it. This catalogue carries it in 3 presentations, inside a Bond No. 9 range of 152 in all -- enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 sits in the niche tier, not the designer one: retail runs several times a department-store bottle, and the buyer knows it. That is the point -- it gives a perfumeria something to sell that the shop across the street cannot discount. Authentic, sealed, original presentation. Bond No. 9 is faked constantly, precisely because the retail price is high and the bottle is distinctive. At this ticket the customer inspects the box before they inspect the juice, so where you buy your stock is the decision that matters most here. Fragrance Composition Olfactory family: Oriental Fougere Top notes: Bergamot, Coriander, Fresh Floral Notes Heart notes: Ambroxan, Apple, Vanilla Base notes: Dry Wood, Tonka Bean, Cedarwood, Grey Amber On skin it reads as smooth and sweet-woody, with a clean shaven-skin warmth. Lead with that when a shopper asks what it smells like. Commercial Details Size: 90 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Bond No. 9 stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Lafayette Street targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Rotates all year with no dead season, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Astor Place, Little Italy, Fire Island, West Broadway. Positioning Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here -- it reads as a reason to doubt the bottle.