Perfume Bond No 9 Central Park West EDP 100ml Unisex

Descripción

Central Park West -- a niche reference for the customer who has run out of designer names to try Central Park West by Bond No. 9 is a niche reference for the customer who has run out of designer names to try. It belongs to the Central Park line, of which this catalogue carries 3 references, inside a Bond No. 9 range of 152 in all -- enough to build the brand a facing of its own rather than stocking one orphan bottle. The house builds its eaux de parfum at around twenty percent concentration, well above the usual designer eau de parfum, and says so openly. Customers notice the difference in how long it lasts, and that is the argument that closes the second bottle. Fragrance Composition Olfactory family: White Floral Top notes: Narcissus, Ylang-Ylang, Black Pepper Heart notes: Gardenia, Jasmine, Linden, Orris Base notes: Vetiver, Musk, White Oak, Treemoss It wears a creamy white-floral bouquet with a green, mossy spine. Put that on the shelf talker and it does most of the selling. Commercial Details Size: 100 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Bond No. 9 stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Central Park West targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Peaks in warm months, which makes it a useful counterweight to the heavier bottles on the same shelf. Natural cross-sells from this catalogue: Central Park South, Queens, Off-Broadway, The Scent of Peace Natural. Positioning Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Central Park references together -- a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here -- it reads as a reason to doubt the bottle.