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Luna Rossa Carbon -- a pillar of the designer wall
Luna Rossa Carbon by Prada is a pillar of the designer wall. It belongs to the Luna Rossa line, of which this catalogue carries 20 references -- enough to build a branded facing rather than stocking a single orphan SKU. Prada sits where fashion and fragrance overlap: enough cachet that the bottle reads as a gift worth giving, enough recognition that nobody has to be sold on the name.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent -- so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Aromatic Fougere
Top notes: bergamot, black pepper
Heart notes: lavender, geranium, metallic accord
Base notes: patchouli, ambroxan
Expect it to come across as crisp metallic lavender, clean and close to the skin, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Prada stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Luna Rossa Carbon targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Luna Rossa, Luna Rossa Ocean, Luna Rossa Black, L'Homme.
Positioning
Give Prada a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Luna Rossa line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
