LHomme by Yves Saint Laurent 3.3oz Men EDT Spray

L'Homme -- a pillar of the designer wall L'Homme by Yves Saint Laurent is a pillar of the designer wall. It belongs to the L'Homme line, of which this catalogue carries 15 references -- enough to build a branded facing rather than stocking a single orphan SKU. YSL spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock. Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift. Fragrance Composition Olfactory family: Woody Spicy Top notes: Bergamot, Ginger, Lemon Heart notes: Violet Leaf, Basil, White Pepper Base notes: Vetiver, Tonka Bean, Cedar On skin it reads as fresh, sensual and versatile. Lead with that when a shopper asks what it smells like. Commercial Details Size: 100 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Yves Saint Laurent stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights L'Homme targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: L'Homme L'Intense, L'Homme Cologne Bleue, L'Homme Libre, Kouros. Positioning Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the L'Homme line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.