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Her -- the everyday fruity-floral workhorse
Her by Burberry is the everyday fruity-floral workhorse in the Burberry line. It sits alongside 1 other Burberry references in this catalogue, which makes it easy to build a branded facing on the shelf rather than stocking a single orphan SKU. Stocked here as authentic retail presentation, sealed, ready for shelf or online listing.
Fragrance Composition
Top notes: Dark Berries, Bergamot
Heart notes: Jasmine, Violet
Base notes: Amber, Musk, Vanilla
Commercial Details
Size: 100 ml Parfum spray
Concentration: Parfum
Origin: Burberry UK -- authentic retail stock
Packaging: Sealed retail bottle in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Her targets female buyers 20-50. Best rotation in fall and winter (Oct-Mar). Moves well through beauty boutiques, salons and gift retail. Natural cross-sells from this catalogue: Her Blossom 3.3oz, Amo Red by Salvatore Ferragamo, Amore Mini Set by Guess, Amore Capri 3-Piece Set by Guess.
Positioning
Shelve with the rest of the Burberry block to build brand recognition rather than scattering it by scent family. Sampling matters in this price band: buyers convert far better after wearing it than from a blind purchase. Bundle with a same-house reference to lift average order value.
