Guerlain Aqua Allegoria Pera Granita EDT 2.5 oz (74 ml)

Descripción

Aqua Allegoria Pera Granita -- a reference that needs no explaining at the counter Aqua Allegoria Pera Granita by Guerlain is a reference that needs no explaining at the counter. It belongs to the Aqua Allegoria line, of which this catalogue carries 53 references -- enough to build a branded facing rather than stocking a single orphan SKU. Guerlain is the oldest perfume house still trading, and Shalimar has been in continuous production since 1925. A customer who asks for it is not shopping around -- they are replacing a bottle. Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people have trusted for a century. Fragrance Composition Olfactory family: Fruity Citrus Top notes: grapefruit, lemon, bergamot Heart notes: pear, osmanthus, orange blossom Base notes: moss, white musk, cedar The overall impression is icy pear sorbet with a clean musky finish, and that is what closes the sale at the counter. Commercial Details Size: 75 ml spray Concentration: Eau de Toilette (EDT) Presentation: Sealed retail unit in its original box Authenticity: Genuine Guerlain stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Aqua Allegoria Pera Granita targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Peaks when the weather is warm and buyers shift toward lighter, brighter compositions. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Mandarine Basilic, Abeille. Positioning Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Aqua Allegoria line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.