Dior Joy by Christian Dior 3.0oz Women EDP Spray

Dior Joy -- a pillar of the designer wall Dior Joy by Christian Dior is a pillar of the designer wall. It belongs to the Dior Joy line, of which this catalogue carries 6 references -- enough to build a branded facing rather than stocking a single orphan SKU. Dior sits at the top of the designer tier, and the price your customer expects to pay reflects that. Stocking it lifts how the whole shelf reads, not just this one facing. Authentic, sealed, original presentation. Sauvage is the single most counterfeited fragrance on the market, and the fakes have got good -- which makes where you buy your stock the decision that matters most in this house. Fragrance Composition Olfactory family: Floral Woody Musk Top notes: Bergamot, Mandarin Heart notes: Grasse Rose, Jasmine Base notes: Sandalwood, White Musk, Patchouli, Cedar The overall impression is luminous radiant floral, and that is what closes the sale at the counter. Commercial Details Size: 90 ml spray Concentration: Eau de Parfum (EDP) Presentation: Sealed retail unit in its original box Authenticity: Genuine Christian Dior stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Dior Joy targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: Dior Joy Intense, Dior Joy Intense 3-Piece Set, Dior Miniatures 5-Piece Set, Miss Dior. Positioning Give Dior its own block at eye level rather than filing it by scent family -- this is the house customers name when they walk in, and the ones who have to hunt for it often leave without it. Group the Dior Joy line in one block -- the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.