Cabiria by Tiziana Terenzi 3.38oz Unisex Extrait Spray

Cabiria by Tiziana Terenzi -- a 100 ml extrait from an Italian house that never dilutes down to eau de parfum Cabiria by Tiziana Terenzi is a 100 ml extrait from an Italian house that never dilutes down to eau de parfum. It sits in the Anniversary collection, of which this catalogue carries 11 references, inside a Tiziana Terenzi and V Canto range of 126 bottles across 88 distinct fragrances. Tiziana Terenzi organises its range into collections rather than into flankers -- Luna, Luna Stars, Comete, Sea Stars, Classic Gold, Classic Black, Anniversary. Customers buy into a collection and then work through it, which is the single most useful thing to know when you decide what to stock next. Sealed retail stock, original presentation. Decanted, refilled and relabelled bottles circulate heavily in this house precisely because the range is large and hard to verify by sight. The source is the guarantee. Fragrance Composition Olfactory family: Floral Fruity Top notes: Pear, Green Apple, Sicilian Melon, Mint, Cut Grass, Cassis Heart notes: Sambac Jasmine, Bulgarian Rose Absolute, Heliotrope, Ambergris Base notes: Lebanese Cedarwood, Tuscan Birch, Haitian Vanilla, Musk It wears a crisp orchard sparkle turning creamy and jasmine-warm, with the projection you would expect from a full extrait rather than a diluted eau. Commercial Details Size: 100 ml spray Concentration: Extrait de Parfum -- the highest concentration tier, and the only one this house makes. Not an eau de parfum Gender: Unisex -- the house classifies its entire range this way, so one facing serves your whole floor Collection: Anniversary (Tiziana Terenzi) Brand: Tiziana Terenzi -- Italian niche, composed in-house by Paolo and Tiziana Terenzi Presentation: Sealed retail unit in its original box Authenticity: Genuine Tiziana Terenzi stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Cabiria sells to fragrance buyers 25-55 who have already moved past the designer wall -- collectors, gift buyers at the top of their budget, and the customer who wants something nobody at the table will recognise. Moves through niche boutiques, concept stores, high-end barbershops and salons, and online to a searching buyer. Bright enough to wear in heat, which makes it the easiest bottle in the range to sell year-round in a warm market. Natural cross-sells from this catalogue: Gumin, Dionisio, Afrodite, Sirrah. Positioning Do not shelf this beside designer bottles. A niche extrait next to a $70 eau de toilette looks overpriced; the same bottle in its own lit section looks like what it is. Give the house a block of its own and let the price sit inside that context. Keep the Anniversary references together. In this house the customer buys into a collection and then works through it, so a grouped facing is what produces the second and third sale. On price, hold it. There is no campaign propping this brand up and no mass distribution undercutting you, so the discount buys you nothing and costs you the positioning. If you need to move a unit, throw in a sample of something else from the range instead of cutting the number.