Bold Red by Perry Ellis 4-Piece Set 3.4oz Men EDT Spray

Bold Red by Perry Ellis 4-Piece Set 3.4oz Men EDT Spray -- a boxed set, and in this house the set is the main event rather than the extra Bold Red by Perry Ellis 4-Piece Set 3.4oz Men EDT Spray is the 4-piece Bold Red set. This catalogue carries 121 Perry Ellis references across 54 distinct fragrances, 22 of them in the Signature line. This one carries the house name rather than a line name. That is not a small thing on a shelf: it is the bottle a customer picks up when they recognise the brand but not the fragrance, which is exactly the customer this house is built to convert. The set is the product here. Forty-four of the 121 references in this catalogue are multi-piece boxes -- more than a third, and a higher share than any other house we carry. That is not an accident: this brand is bought as a gift more often than it is bought for the buyer. A boxed set turns a thirty-dollar decision into a sixty-dollar one without asking the customer to like the fragrance any more than they already did. Sealed retail stock in the original box. Volume designer brands attract counterfeit supply in proportion to how well they sell, and the cheaper the bottle the less a customer inspects it. Buying the provenance costs you nothing here and protects the one thing you cannot restock, which is a customer. Set Contents 100 ml eau de toilette, deodorant stick, shower gel and a mini spray. Fragrance Composition Olfactory family: Aromatic Fougere Top notes: Finger Lime, Red Apple Heart notes: Ginger Flower, Black Pepper Base notes: Mahogany, Tonka Bean, Musk The fragrance in the box reads as a crisp apple and lime opening over peppery ginger with creamy tonka and mahogany. Commercial Details Size: 100 ml plus accompanying pieces Concentration: Eau de Toilette Gender: Men Line: Signature Brand: Perry Ellis -- American designer house, and one of the few whose name a customer knows from clothing before fragrance Presentation: Sealed gift box, original presentation Authenticity: Genuine Perry Ellis stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights This sells to the customer who came in for a designer name at a real price. They recognise the brand from clothing, not from a fragrance ad, and that recognition is enough to close. Moves through beauty supply, perfume shops, discount and value retail, barbershops, convenience and gift retail, and online marketplaces. Sells all year, leans to the evening. The repeat purchase lives here. Sets carry their own season: they move when people are buying for other people, which is a different rhythm from the bottles beside them. Natural cross-sells from this catalogue: Perry Ellis, Midnight, Pure Blue. Positioning Face the boxes forward and keep them at the front, because the gift buyer is not reading -- they are scanning for something that looks like a present. Put the matching single bottle beside the set so the customer who only wants the fragrance still has somewhere to land, and resist discounting the box: the presentation is most of what is being paid for, and cutting the price on it is cutting the price on the wrapping.