Body Mist Perry Ellis 360 Mujer 8 oz (237 ml)

Descripción

360 by Perry Ellis 8oz Women Body Mist -- body mist, not perfume: high volume, low price, and it moves at the counter 360 by Perry Ellis 8oz Women Body Mist is the 240 ml body mist of 360. This catalogue carries 121 Perry Ellis references across 54 distinct fragrances, 41 of them in the 360 line. The 360 line is the reason this brand earns a fixture. Nine bottles, colour-coded, and a customer who does not ask for a fragrance name -- they ask for the red one, or the purple one. Stand them together and the fixture merchandises itself; split them up and you have nine anonymous bottles. Note that the women's 360 without a colour is an eau de toilette while the coloured women's ones are eau de parfum: same family, different products. Low ticket, high turn. An 8 oz mist is not a fragrance sale, it is a basket-size sale: the thing a customer adds because it costs less than lunch. Price it to be picked up without thinking and it will outsell the spray beside it on units, which is exactly what you want from a shelf at this level. Just be clear in your own listing that it is a mist and not the perfume. Same name, two different fragrances. In this house 18, 360, Reserve, Portfolio, America and the signature Perry Ellis each exist in a men's and a women's version, and they do not smell alike. It is the single most common mix-up on this brand and the most common reason a unit comes back. Shelve the two apart and label them, and the problem disappears. Fragrance Composition Olfactory family: Floral Fresh Top notes: Tangerine, Melon, Amazon Lily, Osmanthus, Rose Heart notes: Lavender, Muguet, Water Lily, Sage Base notes: Sandalwood, Amber, Vanilla, Musk, Vetiver On skin it reads as a soft tangerine and water-lily floral settling into creamy vanilla musk. Note on sourcing: Perry Ellis publishes very little note data of its own. The pyramid above is what two independent retailers agree on. We flag that rather than present it as an official breakdown. Commercial Details Size: 240 ml (8 oz) Concentration: Body Mist -- a light body spray, not a perfume concentration. Say so in your own listing and you will not take the return Gender: Women Line: 360 Brand: Perry Ellis -- American designer house, and one of the few whose name a customer knows from clothing before fragrance Presentation: Sealed retail unit in its original box Authenticity: Genuine Perry Ellis stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights The 360 line sells to customers 18-45 across both genders, and heavily to the buyer who wants a designer name without a designer price. Colour recognition does most of the selling. Moves through beauty supply, perfume shops, discount and value retail, barbershops, convenience and gift retail, and online marketplaces. A hot-weather, daylight bottle -- which in a warm market means it never has an off season. Mists sell to a younger customer than the sprays do, and they sell in twos and threes rather than singly. Natural cross-sells from this catalogue: 360, 360 Purple, 360 Black, 360 Coral. Positioning This belongs at the counter or in a basket, not on the fragrance wall. It competes with impulse items, not with bottles, and it is priced accordingly. Stack it high, keep it visible from the register, and let it ride along with sales that have already happened.