Body Mist Guess Love Sunkissed Flirtation 8.4 oz (248 ml)

Descripción

Love Sunkissed Flirtation -- a body mist at pocket-money price -- the highest-repeat item in the category Love Sunkissed Flirtation by Guess is a body mist at pocket-money price -- the highest-repeat item in the category. It belongs to the Love line, of which this catalogue carries 5 references, inside a Guess range of 126 in all -- enough to build a branded block instead of stocking one orphan bottle. The Guess Love collection is a body-mist range built around single moods rather than flanker names. It sells to the same young buyer as the rest of the mists and it merchandises as a group. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery. Authentic, sealed Guess mist. Body mists are the most widely counterfeited thing in the category because the ticket is low and nobody inspects them. Genuine stock is what keeps the repeat buyer. Fragrance Composition Olfactory family: Fruity Amber Top notes: Apricot, Wild Cherry, Cassis Heart notes: Lily, Freesia, Blackberry Base notes: Amber, Sandalwood, Sugar Vanilla It wears a bright stone-fruit sweetness over sugared amber. Put that on the shelf talker and it does the selling for you. Commercial Details Size: 250 ml body mist Collection: Guess Love Category: Body mist -- a light alcohol-based spray, not an eau de toilette Presentation: Sealed retail unit in its original box Authenticity: Genuine Guess stock Case pack: Individual + case discounts starting at 12 units Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle Retailer Insights Love Sunkissed Flirtation targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. Mists are the highest-frequency item on a fragrance shelf: low ticket, bought on impulse, and often two or three at a time. Buy them by the case and put them where hands reach, not behind glass. Natural cross-sells from this catalogue: Love Passion Kiss, Love Sheer Attraction, Love Nirvana Dream, Pink. Positioning Mists do not belong on the fragrance wall. Put them at the till or on an open low shelf where a customer can pick one up without asking, and price them so two is barely a decision. Keep the Love references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here -- Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.