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1981 Los Angeles -- a teen and young-adult mist: low ticket, high frequency
1981 Los Angeles by Guess is a teen and young-adult mist: low ticket, high frequency. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Authentic, sealed Guess mist. Body mists are the most widely counterfeited thing in the category because the ticket is low and nobody inspects them. Genuine stock is what keeps the repeat buyer.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: bergamot, black pepper, plum
Heart notes: red ginger, geranium, mint
Base notes: vetiver, sandalwood, tobacco, amber
Expect it to come across as a warm-spiced californian woodiness, which is what brings the customer back for a second one.
Commercial Details
Size: 250 ml body mist
Category: Body mist -- a light alcohol-based spray, not an eau de toilette
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 Los Angeles targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. Mists are the highest-frequency item on a fragrance shelf: low ticket, bought on impulse, and often two or three at a time. Buy them by the case and put them where hands reach, not behind glass. Natural cross-sells from this catalogue: St Tropez Lush Shimmer, 1981 Indigo, Dare, Mykonos Breeze Shimmer.
Positioning
Mists do not belong on the fragrance wall. Put them at the till or on an open low shelf where a customer can pick one up without asking, and price them so two is barely a decision. On price you can and should be competitive here -- Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
